Notes in preparation for Sharethrough SFP (Sharethrough for Publishers) Product Director job interview

.11 desktop-.25 mobile CTR on native
scalability issue in dealing with multiple ad formats, publisher rules, content requirements, labor intensive
Facts
Dan Greenberg is the founder & CEO of Sharethrough
eMarketer projecting $4.3 billion in U.S. native spending for 2015 http://www.emarketer.com/Article/All-Eyes-on-Native-Advertising-Despite-Uncertainties/1009895
5B 2015
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targeting an annual revenue of $100 million.  Launch RTB
$38 million in funding to date.
Five straight quarters of profit, on revenue of $46 million
Mobile is now 70% of the business,” he claims, and that mobile revenue is up 700% year on year.
BI Intelligence predicts spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013. Of that 2015 prediction, $1.9 billion will be made up by the “native-style display” sector in which Sharethrough sits, while the majority will be made up by social native ads.
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Stories
What about the backlash?  John Oliver
  • John Carroll, Here and Now media analyst and publisher of Sneak Adtack
Advertising sites
Digiday
Emarketer
AdAge
AdWeek
adexchanger
MediaPost
Marketingland
Clickz
PandoDaily
Journalism links
Neimanreport
Times innovation report
Advertisements
Notes in preparation for Sharethrough SFP (Sharethrough for Publishers) Product Director job interview

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