.11 desktop-.25 mobile CTR on native
scalability issue in dealing with multiple ad formats, publisher rules, content requirements, labor intensive
Dan Greenberg is the founder & CEO of Sharethrough
eMarketer projecting $4.3 billion in U.S. native spending for 2015 http://www.emarketer.com/Article/All-Eyes-on-Native-Advertising-Despite-Uncertainties/1009895
targeting an annual revenue of $100 million. Launch RTB
$38 million in funding to date.
Five straight quarters of profit, on revenue of $46 million
Mobile is now 70% of the business,” he claims, and that mobile revenue is up 700% year on year.
BI Intelligence predicts spending on native ads will reach $7.9 billion this year and grow to $21 billion in 2018, rising from just $4.7 billion in 2013. Of that 2015 prediction, $1.9 billion will be made up by the “native-style display” sector in which Sharethrough sits, while the majority will be made up by social native ads.
What about the backlash? John Oliver
- John Carroll, Here and Now media analyst and publisher of Sneak Adtack
Times innovation report