Notes in preparation for Wix App Market Product and Business Development Director job interview

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Thoughts:
  • Wix vs. Squarespace/Weebly – Playing ball in Nike Air Jordans vs. Converse.  Commuting in a Porsche vs Honda.  Wix Apps give you more than you need, but its nice to know you have some advantages.
  • Getting apps built with the technology is the easy part.  Hard part is selling companies on the value of this investment.
  • Developing and marketing Wix apps similar to mobile apps on iTunes and google play.
Why Wix?  Why this space?  Why this job?  What do I want to do?
I’ve successfully ran a global website.  So I feel that I have some value to add in helping other businesses run their websites.
I’m passionate about technology that empowers buyers and sellers.  It’s not about B2B or B2C.  It’s B2B2C.  Sure Wix is empowering businesses primarily.  But it is ultimately building experiences for consumers to aspire to something and be empowered to fulfill it. 
The App strategy if properly executed is a differentiator that will allow Wix to steamroll the competition.  It gives customers what they need and an easy way to use it.
Why Me?
  • Developing and marketing Wix apps similar to mobile apps on iTunes and google play.  
  • Service oriented architecture, REST APIs, JSON data in building mobile apps
  • Familiarity with technology to add client-side features to website platforms.
  • Consumer background
  • Led prospecting, diligence, and negotiation of a $MM deals.  and many other smaller deal.
  • Technology sales background.
  • Worked with several companies that could make great apps
 
Questions
  • Role also owns the front-end or only focused on the developer community and API?
  • Org Structure? Who does this role report to?
  • Difference btw SF, Tel Aviv and other offices?
  • Team members?
  • Types of deals?
  • Do all apps have a 70/30 rev share?  Or are there special economics for the deals I’d be trying to make?
  • How many partners is my goal?
  • Pipeline?
  • B2B Marketing?
  • Resources and budget?
  • How critical is monetization and advertising on Wix sites?
Product
Ideas/Critique
  • App Store interface – can’t tell what I need
    • Need to bundle apps
    • App recommendations in editor.
  • App interface can be better organized.
  • Doesn’t tell me what I already have.
  • Needs samples of real implementations
  • Dev documentation.  Case study of successful Hive and SDK integration
  • More monetization opportunities (ads, lead gen).
  • Pay for featured placement in app store.
Prospective Apps
  1. Google Translate
  2. Site search
  3. Optimizely/A-B testing framework
  4. Lead generation (Get a quote).
  5. Disqus
  6. Outbrain/Taboola
  7. Stumbleupon
  8. Bloomreach  SEO Product recommendations
  9. Native Advertising
  10. Content Streams
  11. ActiveEngage
  12. Contact at once
  13. Live-chat
  14. Survey Monkey
  15. Mail Chimp
  16. Constant Contact
Apps related experience
App Market in iframe.
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How it works
  • frontend of the app must be built using HTML5 technologies.
  • delivered as iframes and hosted on your servers, so the backend of your app can be built using the programing language of your choice: Java, Ruby, PHP, Python, C#, etc.
  • communicate with the editor, website, or dashboard using our JavaScript SDK
  • All apps installed on the owner’s site share Activities and Contacts, and WixHive enables these apps to communicate with each other to share object data.
  • WixHive holds all the information collected from the site owner’s website or business, which includes his Contacts and Activities. This information is saved in the scope of a website, and every component installed in that website should report all data it collects. Using the information collected by the website, allows you to enhance your app capabilities.
    • What if the app developer doesn’t want its data shared to a competitor app?
News
  • integrates directly with Office 365 for website creation and management.
  • Acq OpenRest
  • Launched e-commerce
Facts
  • 57 million registered users
  • 190 Countries
  • 10 Million Apps installed, 37500/day installed
  • Prem Subscriptions – 1.13M, 1.9% of registered users
  • 2014 Collections – $171M  (= Revenue + Change in Deferred Revenue)  from proj $153M
  • Revenue – $141.8M
Market oppty
$50 B
     $16 B in Web and Apps
     $34 B in Enterprise Business Applications
Verticals focus – hotels, e-commerce, restaurants
Advertisements
Notes in preparation for Wix App Market Product and Business Development Director job interview

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